Media Tip: Event Advertising

Advertise for everything (if you can afford it). Make a flyer, postcard, or bulletin insert for every major event. Events include: revival services, evangelistic events, dramatic productions, youth events, and special services (ie. Easter and Christmas). Bulletin inserts would be the cheapest route. All you need to do is make a half-sheet of paper, list the information for the event, print it two on a page, cut it in half, and put it in the church bulletin.

A postcard-size color advertisement would be ideal. It doesn't need to look pretty to accomplish its purpose (informing people of the event), but the nicer it looks the more attractive the event will be. Find someone in your church who is talented with Graphic Design to help out. You can print 4 on a page and make 200 for about $25 depending on where you get the printing done. OfficeMax, Staples, and Kinko's all do color printing. You can also get some great deals online if you are printing more than 500 from places like UPrinting

Then encourage your people to hand them to friends, neighbors, and relatives. Give them to the cashier at Wal-Mart or the waitress at the restaurant you are going to for lunch. You'll rarely get new people walking through your doors if you aren't inviting them, and special events are the best way to get them in. The folks that wouldn't normally come to a regular service just might come for that free Steak Dinner you're putting on as part of an evangelistic event. Psalm 126:6 "He that goeth forth and weepeth, bearing precious seed, shall doubtless come again with rejoicing, bringing his sheaves with him."

Below are some examples from my church, Pine Forest Estates Baptist Church. I didn't make these. They were created by a great professional Graphic Designer in our church.

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